You would have to be under a rock, inside a hole, in the middle of the desert to not know LinkedIn and Facebook. But, many people think of them as an individual user tools, for personal professional promotion and social use, and not enough for business recruiting purposes. But that kind of logic could cost you great opportunities to connect with the perfect candidate.
LinkedIn has over 380 million members as of 2015, and over 100 million are in the U.S. And as we discussed in our article about
jobseekers ditching paper resumes, LinkedIn profiles have essentially become the leading way to promote yourself in the job market.
Using social media for recruiting can be highly effective when done smartly.
