09 Aug Trading Up: How to Have a Successful Trade Show
Trade shows can be a fantastic way to make sales, increase your network, find vendors or partners and assess the competition. But if you aren’t prepared in advance, organized on the day, and strategic afterwards, you can end up wasting time and resources. But there are steps you can take to ensure you have a successful trade show – building your brand as creative, relaxed, informed or whatever you want your business to project.